People-based Social Impact Marketing is defined as “a means to create a customer-centric, cohesive marketing
system that revolves around customers and their real-time behavioral data with incorporating social impact.
This data, combined with available first-party brand data,
allows brands to target customers in real-time, across devices and channels.”
This method does not rely on third-party cookies to track users or gather data,
and allows brands to meet customers in the places and times that they actually want to engage with them
That’s OnMyWay Business Solutions
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Don’t take our word for it, follow the leaders.
Chase reduced showing their ads on 400,000 sites to just 5,000 sites (a 99% reduction) and saw no change in business outcomes.
P&G turned off $200 million in digital spend and there was no change in business outcomes.
Airbnb cut $800 million at the start of the pandemic in 2020 and saw “traffic levels back to 95% of the traffic levels of 2019 without any marketing spend”
eBay turned off paid search ads and saw no change in traffic or sales on its site.
Uber turned off 80% of its paid mobile app install ad spending and saw app installs continue unabated.
B. C. Forbes
Founder of Forbes magazine